Mercenaries 2 - Good PR

Edit (10:07 PM): It appears I wasn't the only one to think that this is a great commercial.
Edit 2 (11:04 AM, Friday): EA is giving away free gas now. That's right. Free gas. At a lucky (or unlucky) little gas station in California, mercenaries will be waiting to fill up your car all day today. From a PR standpoint it's a good idea; I mean, it fits the game really well. But I shudder to think of the mass chaos this could cause. I can just imagine a line of cars from one end of Cali to the other, waiting to be filled.


I don't really know much about Pandemic's Mercenaries 2, except that their TV commercial seriously rocks. If you haven't seen it, you can watch it right from the game's website. And you can listen to the incredibly catchy song. Because that's what really makes the commercial. Every time it comes on TV I chuckle or at least grin. I think it's a testament to great marketing that a game I don't give a shit about has grabbed my attention with it's commercial (because, you know, that's what it's supposed to do, but most commercials tend to do that very poorly). Though, unfortunately, even a brilliant commercial won't convince me to buy a game I have no personal interest in playing; which should in no way be a statement to the entertainment value of the game. It's just not a genre I'm into.

I'm not very interested in GTA style FPS games (or indeed FPS games in general, or, well, I guess they're technically 3rd person shooters), but it looks good (graphic wise, and gameplay wise), and it looks like it should be a fun game (lots of majorly destructible environments). Mostly I just want to comment on the excellent marketing. I hope whoever designed the commercial got a good raise.

Mercenaries 2 comes out on August 31st (...which is a Sunday, so I assume it will actually arrive on Friday or Saturday, with a street date for Sunday) for the PS3, PS2 (lol Sony), Xbox 360 and PC. It's rated T for Teen, so I assume the violence (and the language) isn't as graphic as it is in similar games. And there's nothing wrong with that. Battlefield Bad Company has the same rating, and it's plenty entertaining (and they also had some amusing commercials).

"Until I get my vengeance, I will never end this mayhem."